Available via KBB.com, Autotrader and dealer websites, allows customers to provide information about their vehicle and receive an offer valid for three days redeemable at participating dealerships. Dealers can retail the trade-in or simply liquidate the vehicle back at their local Manheim Auction.
In order to forge his own path within a competitive regional marketplace, Doug Anderson, owner and operator of Driver’s Way in Birmingham, Alabama, says he looks for innovative ways to optimize store operations, relying on high-tech tools to give his dealership a competitive advantage.See the case study
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